Your privacy is important to us. To help us serve you better, we seek your kind cooperation. Please read through the following before providing us with any of your personal data. Your use of our website constitutes, purchase, product reservation and/or membership registration including in our stores, constitutes your acknowledgement and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.


This Privacy Policy applies to personal information and/or data collected, used, disclosed (including transferred out of Singapore), and otherwise processed (collectively, “processed”) by our website and/or any of our stores. Such personal data will be processed in accordance with the Singapore Personal Data Protection Act 2012 (the “PDPA”), its related regulations and subsidiary legislation, and relevant guidelines issued by the Singapore Personal Data Protection Commission (the “PDPC”). Please note that jurisdictions outside of Singapore may have different local data protection standards.

Personal Data

The types of personal data and information we collect from you include:

  • Your name;
  • Mailing address(es);
  • Mobile number(s);
  • Email address(es);
  • Date of birth;
  • Receiving of newsletter & marketing preferences;
  • Payment information and transaction details
  • Marketing Preferences
  • Nationality
  • Shopping Habits
  • Gender
  • Age
  • Marital Status
  • Any other information you choose to provide to us, or that we may collect about you through your interactions with our website

What we do with the information we collect

  • To Facilitate your access to the website and creation of your user account
  • To Delivery of your purchases from our website 
  • To create your membership account
  • To facilitate enhancing our range of products by knowing our customers from the demographic and shopping habits.
  • To answer your queries, respond to your feedback and provide you with assistance in any other way
  • To aid in personalising your online experience
  • To send automated statements and invoices and to collect payment from you
  • To carry out fraud assessments in the case of any fraudulent transaction raised by one of our payment gateway providers.
  • To send marketing materials from our company and companies within our Group.
  • To form customer insights that help us serve you better

Where we collect your personal information

Account Registration/Use of Services/

We collect Personal Data when you use or interact with our Services, including when you register with us, browse our products online, obtain or inquiry into any of our services, make purchases from us (including processing of payment).

Additionally, we collect Personal Data when you communicate with us or sign up to receive promotional materials or information via email, push notifications, or text messages - including email address, mobile number, social media account, WeChat ID, among others.

Customer relations

To enable a customer relations representative to respond to your questions or concerns, we may need personal information which includes your name, membership number and details, email, and contact number. This information is used to answer your questions as completely and thoroughly as possible.

Membership Sign up and Renewal

When you sign up or renew your membership, we use the particulars you provide to ensure you enjoy the full membership benefits and keep you up to date with important membership announcement. These may include an easy way to identify yourself at any of our stores, atriums, concessionaires and events where members enjoy member discounts, promotions and rebate redemption.


When you participate in a contest and/or ‘giveaway’, we may ask for personal information within the limits prescribed by law for us to identify and verify the winner of our contest. By providing us with your personal information, you consent to us processing this personal information in one or more ways described in this Privacy Policy.

Point of Sale/Order Fulfilment/Product Reservation

When you make a purchase, we use the information and data provided to fulfil your order as well as to contact you should any unforeseen issues arise in connection with that order. This extends to situations where you agree to provide us with the relevant information in our stores, atriums, concessionaires and events at point of sale (for home delivery or any requested purpose).

Information that we collect automatically


Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to 'remember' information from our website for future use.

Under no circumstances will cookies be used unlawfully to "steal" information about you or your computer system. Our website uses cookies to remember your preferences. For example, the website may remember which page you viewed, to make your next visit more convenient. In any event, cookies can be disabled in your web browser's Internet Options.

Adding Items into the Shopping Cart

We may collect information on your shopping habits and preferences, whether during or before point of purchase, so that we can better serve you, as well as for marketing purposes.

Sharing your personal information

We will never sell your information to a third party.

We may, however, disclose or transfer personal data as permitted or required by Singapore law, in accordance with orders by Singapore government agencies and law enforcement authorities.

At times, we work with other companies for legitimate business purposes to provide us with services to serve you, including marketing and logistics. This also applies to companies approved by you, such as social media sites, if you choose to link your account to us.

We’ll limit the personal information given them, and they will only have access to your personal information for the purposes of performing such functions. They are strictly monitored by us in order to make certain our customers' privacy is always protected in accordance with Singapore law.

Controlling your personal information

You may review and correct your personal data by signing into your user account and selecting ‘Update Profile’ or equivalent, or by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it.

We will only disclose personal data to the individual who registered his/her personal data with our website, and only after confirming the identity of the registered party. This is to prevent identify theft, among other legitimate causes, for the sake of your privacy and security.

You may also elect to ‘op-out’ of providing us with information and data previously agreed to provide via our website, or alternatively, by writing to us at the email address above. If by email, please allow us at least 5 working days to respond.

Social Media Sharing

Our website contains links to other social media sites such as Facebook, Twitter, Tiktok, Youtube, and Instagram. If you take the opportunity to ‘Share’ or ‘Like’ our content, this information will be shared with those sites. In these instances, you may be sent cookies from these Social media sites, which we don’t control, so we suggest you check with them direct for more information about their cookie policies.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, cybersecurity, electronic and managerial procedures and controls to safeguard and secure the information we collect online and in person.


We reserve the right to amend this Privacy Policy at any time. Any changes we may make to this Privacy Policy in the future will be posted on our website. You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy. The “last updated” date, as stated below, indicates the last time this Privacy Policy was revised.

Governing Law

The laws of the Republic of Singapore shall have jurisdiction is all matters in connection with this Privacy Policy without regard for conflict of laws.

Contact us 

Should you have any other enquiries, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Last Updated 15/11/20.